New study reveals going online could increase revenues from lottery tickets by as much as ten percent.
Tuesday 6th May 2008
American states could achieve double-digit growth in revenues from lottery tickets by making them available online according to research conducted by eLottery Incorporated.
A web-based retailer of government lottery tickets, eLottery stated that its study indicated combined ticket sales could increase by as much as $3.96 billion annually if participants could purchase tickets via the internet. In one state, Pennsylvania, research found that lottery sales could be increased by as much as ten percent, or $308 million, based on sales last year of $3.08 billion.
'These additional funds could be directly injected into the State’s budget for education and public safety, providing a cushion at a time when economic uncertainties abound throughout the nation,' said Michael Yacenda, President for Connecticut-based eLottery.
'The availability of lottery tickets online could attract up to 80 percent of the 18 to 24 and 25 to 34 demographic, an audience not currently purchasing tickets through traditional channels such as grocery stores, gas stations and cigarette stores.
The firm stated that research was conducted in 17 states and also indicated that traditional outlets would lose little if any business, as most of the new sales would come from people not currently in the market.
'These new participants indicate the key reason they’d play was the convenience of making the purchase at home or in the office and not having to stand in a waiting line,' said Yacenda.
American states could achieve double-digit growth in revenues from lottery tickets by making them available online according to research conducted by eLottery Incorporated.