From mid-July, German gambling operator to be known as Jaxx to take advantage of name recognition
Friday 6th June 2008
German online gaming operator Fluxx AG has announced that it will be changing its name in the next six weeks to Jaxx AG in an effort to capitalise on the strength of the gaming brand in its home market.
Fluxx stated that a recent survey by brand management agency Interbrand that it commissioned found that the Jaxx name enjoyed high relevance in the German gaming market, making it an ideal brand for it to enter new markets and launch original products.
'The mention of 'Fluxx' does not automatically make the association with sportsbetting, lotteries and casinos clear,' said Rainer Jacken, Management Board Spokesperson for Fluxx.
'Our ‘Jaxx’ product brand, on the other hand, has already been established as a gaming brand for over ten years.'
German online gaming operator Fluxx AG has announced that it will be changing its name in the next six weeks to Jaxx AG in an effort to capitalise on the strength of the gaming brand in its home market.