While the coronation of Macau as the new capital of the casino industry is complete, the recent change in gaming regulations has seen a short term halt to further growth in the enclave. However, Mong Ha Media has taken the inevitable step of moving online with a new casino service called Viva Macau Casino, an obvious play on the Macau name and a brave attempt to grab a slice of the online action.
The venture is fairly adventurous taking in over 50 online casino style games including craps, slots, poker and blackjack but there are also plans to convert casino players to the world of sports gambling - a natural progression for many. There are great similarities and overlap between those who play the online casinos and those who gamble on sporting events, bringing the two together under the Macau name could turn out to be a master stroke.
It also seems as though Mong Ha Media is prepared to throw big money at the venture with the poker room itself set to feature $1.4 million in free roll tournaments from day one. The group hope that by using the latest technology and offering the latest games they can attract a large customer base before anyone else tries to use the Macau name online.