Genting International to initiate their first online brand
Monday 30th June 2008
Genting International are the largest land-based casino operators in the United Kingdom, controlling 44 clubs across the country. These include the esteemed Crockfords club in Mayfair as well as the Maxim and Mint brands.
They yesterday announced the inception of their first online brand, CircusCasino. It was described as a “strategic step” by Genting to extend their product range for an ever-growing customer base. CircusCasino will be run by Genting Stanley Alderney Limited.
Justin Tan, Managing Director of Genting International, said: “Being the UK’s biggest land-based casino operator, it is important for us to meet all the needs of our customers, including the growing demand to be able to play online from the comfort of their homes. It is a significant opportunity for us to leverage the heritage, expertise and reputation of our Group brands.”
Peter Brooks, Executive Deputy Chairman, Genting Stanley, added: “At Genting Stanley, we have been able to provide our players with a great night out, combining food, entertainment and gaming at any one of our 44 casinos. Now CircusCasino.com can offer players, in the comfort of their own home, a great night in.
“It’s all about choice and our research shows that a growing number of players want this from a brand that they know they can trust.”
