In a move which is sure to catch the headlines for all of the wrong reason, the NEC Group (which is owned by a public body in the shape of Birmingham City Council) has confirmed plans to add a casino operation to the company’s main exhibition operation in the Solihull area of the midlands. On its own, the fact that the casino licence is awarded by the council, which owns the NEC Group is a recipe for disaster, but the group has brought in casino group Genting Stanley to oversee the casino licence bid.
When you also add in a deal which the NEC Group has also done with LG (the leading mobile phone and electronics group) the £118 million revamp of the exhibition centre is turning out to be a very large step in the development of the company. The venue itself is at the centre of some of the UK’s busiest motorways, has ready access to the rail network and Birmingham International airport on its doorstep.
With over 850 events a year and in excess of 4 million visitors per annum there is massive potential for after show leisure entertainment such as a casino, although live music will also be a part of the new look NEC Group.