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Gambling.co.uk: Gambling News Archive

Ladbrokesbingo.com launches exciting new ad campaign



Friday 29th August 2008

It has been announced that the leading UK online gaming website, labrokesbingo.com, will take over the city of Liverpool next week in an ambitious and widespread advertising campaign. The ad is set to air in mid to late September, and marks an expansion of the UK firm’s already thriving online community.

The advert is set to focus primarily on games such as bingo, with the “fun and fast-paced” ad designed to showcase Liverpool’s love of bingo. As such, the shoot will feature a number of oversized bingo balls rolling in the streets of the city, alongside some of its most famous landmarks. These are said to include The Steble Fountain, The Liver Building, St George’s Hall and Museum Steps. It will also feature over 180 extras – such as ‘two fat ladies’, ‘two little ducks’ and most interestingly, a real life ‘legs eleven’.

The advert has been devised by the prominent advertising company M&C Saatchi, and will be directed by Ben Quinn under the production of Serious Pictures. It also boasts a three million pound budget, meaning this advert is set to pull out all the stops when it comes to communicating Liverpool’s love for bingo – and to encouraging new users from the region to sign up to Ladbrokes online.



Source: Gambling.co.uk News

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