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Boss Media Launching Italian Network

Swedish software developer set to use combined resources of GTech family to overcome competition from Playtech.

Tuesday 30th September 2008

Swedish online gaming software developer Boss Media has revealed that it is finalising plans to launch a virtual poker network for Italy, in direct competition with Isle of Man-based Playtech’s ipoker network. A subsidiary of Providence-based GTech Corporation, Boss Media revealed that it is capitalising on recent changes to Italian legislation and that the new network would launch in conjunction with sister firms Lottomatica Scomesse and St Minver. This would be the third online poker network Boss Media has launched in Europe for nationally-licensed operators after previously supplying solutions to Sweden and Austria. The Vaxjo-based firm stated that it is also set to grow its International Poker Network (IPN) by upgrading the online poker platform with a greater variety of multi-table tournaments, progressive jackpots and authentic side games. “The network will initially be for Italian poker players exclusively but we hope that, eventually, legislation will allow us to pool liquidity from the Italian network with our other European poker networks possibly even with the IPN hosted outside Italy,' said Per Karlsson, Head of Poker for Boss Media. Playtech recently announced licensing agreements for its ipoker product in Italy with Gogetech, SNAI, Eurobet and Sisal but Boss Media is not worried about the competition and stated that it would take advantage of the combined skills and resources of the GTech family to further develop its platform. 'With additional resources to invest in development of the poker platform and bring the player's user experience to a new level, we aim to grow and acquire even more market share,' said Karlsson. 'Albeit industry poker growth has slowed down, IPN is still growing strong in terms of market share thanks to a reliable poker system and attractive tournaments and promotions. Our September Sizzler campaign increased rake in the IPN by almost 11 percent compared to August.'

Source: OnlineCasinoNews

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