A UK gaming operator is using its Casino Magic Bus to embark on a promotional tour of the country.
Starting off in Cardiff this week, the Gala Casino vehicle will visit 19 British towns and cities over the next few months in an attempt to attract more customers into its static gaming venues.
As well as receiving a free £10 bet, bus punters can enter a competition to win the vehicle for private use, with a "once-in-a-lifetime champagne cruise" for a group of friends up for grabs.
Gala Casino's marketing director Andy Goram told Brand Republic that the Magic Bus is designed to encourage people to rethink common attitudes towards casinos.
"People often expect casinos to be a bit intimidating, when actually the complete opposite is true," he explained.
Bristol is the next stop on Gala's tour, with the bus due to arrive in the south-west city on Thursday October 23rd.
A UK gaming operator is using its Casino Magic Bus to embark on a promotional tour of the country.