Betfair set to revolutionise Australian horse racing
Tuesday 21st October 2008
In a move which many say has been long overdue it has been confirmed that Betfair will soon be offering an in-play service for horse racing in Australia. While this is a service which has been available in the UK for a number of years it is thought that through its Australian division, Betfair now has a firm base of clients who bet on Australian horse racing.
The move will also see many gamblers from the UK take more of an interest in Australian horse racing as the in-play service has literally revolutionised the UK and European markets. The chance to wager bets and lay bets in-play has proved a master stroke and the software platform is already tried and tested in the UK.
This latest move is sure to see Betfair take an even larger share of the Australian market at a time when some bookmakers are feeling the pinch of the credit crunch, although Betfair is unlikely to have it all its own way. There is now speculation as to which other markets will soon hit the Betfair in-play radar with the likes of South Africa a strong contender in due course.
In a move which many say has been long overdue it has been confirmed that Betfair will soon be offering an in-play service for horse racing in Australia. While this is a service which has been available in the UK for a number of years it is thought that through its Australian division, Betfair now has a firm base of clients who bet on Australian horse racing.