Robbie Blake's poker-themed underwear is proving to be popular with fans of Burnley football club.
The striker unveiled a pair of bright red briefs sporting the phrase Bad Beat Bob when he scored in his side's recent victory over Coventry City.
A spokesperson for Burnley revealed that replica versions of the pants, which refer to Blake's recent run of bad luck in team poker games, have become one of the club store's bestselling items.
"We've been amazed at the demand in the club shop - you could say we've been caught with our pants down," he told the Sun.
The club revealed that a fresh batch of Bad Beat Bob underwear has been ordered after the first 50 pairs sold out.
Last week, Blake explained that he was given the original pair by team-mate and poker buddy Clarke Carlisle, who urged him to show them if he scored against Coventry.
Luckily for Blake, his bad luck at the poker table does not seem to be carrying over to the football pitch - the former Leeds United man scored again on Tuesday night, when Burnley defeated Reading 1-0.