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Online Bingo targets women offline

Thinkbingo.com on marketing drive

Thursday 6th January 2005



As 64 percent of online gamblers are women Thinkbingo.com has come up with a marketing drive to specifically target this demographic.

ThinkBingo.com is one of the world's leading Bingo sites with a strong base of over 8,000 UK players. It is the first Bingo site to advertise offline and is fast establishing itself as the leading UK targeted online bingo destination. Creative by Mercier Gray and bought by Target NMI, ThinkBingo’s print campaign will target women and will be supported by its continued online marketing presence, primarily in the PPC search arena.

Dylan Schlosberg CEO of Herotech, ThinkBingo’s marketing agency said, “We believe fundamentally that online bingo will prove to be the biggest of the online gaming propositions as it offers mass market entertainment. With over three million people in the UK regularly playing bingo in local halls, ThinkBingo.com raises the stakes to a new level for pros and if you’re new to Bingo, live rurally, ill with flu or something more severe, the site offers a virtual Bingo hall 24 hours a day from the comfort of your home.”




Source: OnlineCasinoNews