EGET delivers world’s first MMS mobile scratch card to the Swedish national gaming operator

Tuesday 24th August 2004

European Game & Entertainment Technology Ltd Ab (EGET), a Finnish supplier of digital gaming solutions, has delivered the world’s first MMS mobile scratch card to the Swedish national gaming operator Sperospel.se.

This MMS delivery makes EGET the world’s first technology provider for a lottery type scratch card on a mobile phone. Most mobile games so far have been stand-alone games, which have not allowed players any interaction possibility, or the chance to win large amounts of money from a licensed lottery operator.

In the case of MMS scratch card games no expensive smart phones with Java download are needed. Any mobile phone with MMS capability can handle the scratch cards. The player who has subscribed to the service can simply order a scratch card to a mobile phone by sending a SMS message to a premium number. It is also possible to set the MMS scratch card to be delivered on a regular basis or time the delivery for a certain occasion like New Year’s Eve at 20:00.

In order to lower the barrier for players to use MMS, EGET put a lot of effort into making the viewing of the MMS scratch card as simple and user-friendly as possible. Opening of the MMS scratch card resembles opening a simple SMS message. Also, the actual viewing of the scratch card results is fully automated, so the player does not need to follow any complicated procedures.

The two MMS scratch card games delivered are called “Femman” and “Sperolotten”. These scratch cards have been available for some time at the Sperospel.se web site as classic internet games. Now they have also been turned into mobile games, giving players even greater choice about where, when and how to play, thus extending the reach of the lottery operator into new channels.

“The delivery of the MMS games was done - once again - in good cooperation with Sperospel.se. Already earlier we have delivered EGET’s WinOne™ Gaming System and Instant Internet Games to Sperospel.se. I am especially proud that EGET once again fulfilled the stringent regulations set by the Swedish National Gaming Board” comments Lauri Gorski, CEO of EGET.

“The MMS mobile scratch card further develops the user experience of one of our more popular games. Sperospel.se wants to challenge the existing gaming market by providing secure, legal and exciting games to our members. We are proud and happy to be the first in the world to launch a mobile scratch card using MMS” says Jörgen Nordlund, CEO of Sperospel.se.

Source: OnlineCasinoNews