It could only happen to a US president whereby Barack Obama's British stepmother has today stepped up to the plate with Gala bingo and helped launch the company's new game" Mrs Obama's online bingo". The game was launched on 14 January and is set to receive serious marketing and promotional bucks in the days ahead of the President-elect's inauguration.
While it is easy to step back and suggest it is nothing but an opportunistic use of Obama's British stepmother, the game is actually being used to try and raise over £1 million for Sue Ryder Care. This is a charity which has been very close to the heart of Gala bingo and helps people suffering from Parkinson's disease, Alzheimer's and multiple sclerosis. The company has revealed that 10p from every one pound spent on the game will go to the Sue Ryder Care fund.
The bingo industry is one which continues to develop and grow and is able to adapt to changes in the marketplace and in the world. The creation and launch of "Mrs Obama's online bingo" game is a very cunning ploy which is backed up by the fact that such a large percentage of income will be donated to charity.
It could only happen to a US president whereby Barack Obama's British stepmother has today stepped up to the plate with Gala bingo and helped launch the company's new game" Mrs Obama's online bingo". The game was launched on 14 January and is set to receive serious marketing and promotional bucks in the days ahead of the President-elect's inauguration.