Casino magnate Steve Wynn is set to announce the launch of his new casino venture in Las Vegas known as Encore. At time when many in the industry have withdrawn finance from various projects around the world it seems that Steve Wynn has pushed ahead with what could turn out to be the most prominent casino venture on the Las Vegas strip. The casino hotel is aimed at the top end of the casino market with players needing a minimum of $300,000 to gain entry.
There are five private casino salons on the 63rd floor of the hotel venture and unlike many other gambling establishments in Las Vegas, where natural light is blocked out so that players do not realise the time of day, this massive open plan venture will be lit in the day by the Las Vegas skies.
Players invited to Encore will be able to use private casino rooms offering discretion and a subdued atmosphere in which to gamble their big bucks. The $2.3 billion venture is just over the road from Steve Wynn's Las Vegas casino and it set to put all casino projects in the area in the shade. So how has Steve Wynn managed to push on with his substantial investment into the casino sector when many others have pulled back and fallen by the wayside?