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Slot machine companies only as good as their last game

Saturday 31st January 2009

As the slot machine industry continue to toil, in line with the general gambling sector and the casino industry, the need to roll out new eye-catching games has never been more vital to the survival of many slot machine companies. There is no doubt that demand is still high for slots but customers are demanding ever more adventurous games and ever higher jackpots to make a difference to their everyday lives.

Progressive jackpots would seem to be the way ahead as we have seen a number of $1 million hits both online and off-line with people willing to take a chance as the recession continues to bite around the world. The need for the leading slot machine operators to stay one step ahead of their online competitors has never been more important as promotion and marketing budgets come under pressure.

The holy grail of the slot machine industry is a progressive jackpot which catches the eye of the masses and spreads like wildfire by word of mouth, e-mail and various online gambling chat sites. These particular means of communication can literally see traffic to a site explode overnight and the Progressive Jackpot rise significantly in a short space of time. In the end both customers and the company involved are in a win win situation!

Source: News

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