home casinos play poker play bingo play instant win games gambling news archive forums
- -
Bookmark current page
→ casino
→ online casino
→ online poker
→ poker
  Recommended Sites
  Featured Partner
Gambling Articles
Gambling Experts
News Archive
Contact Us
Bingo Aff Program Gambling News Archive

NSPCC Mobile Lottery Pledges Devotion to Good Causes

Million-2-1 Wireless Lottery to give more to charity than any other

Friday 30th April 2004

Million-2-1, the licensed operator of the U.K.’s NSPCC mobile phone lottery, has pledged to give 35% to good causes – that’s 15% more than the legal requirement. The announcement comes as an effort to reassure the public that, following deregulation in the U.K. and a possible proliferation of lotto style games, Million-2-1 will remain the company people can trust with their money.

Million-2-1’s CEO, Chris Sheffield explains: “The forthcoming Gambling Bill will present consumers with many more choices of who to play with. If we really want to be seen as the people’s choice in the soft gaming market, then just providing the most fun games will not be sufficient. We must also be the most responsible.”

His comments come after a recent government report stating that the British public look far more favourably on ‘soft’ gambling for good causes, that so-called ‘hard’ gambling.

“It seems the image of the wider gaming market is still tainted by the scandals of match-fixing and the misleading activities of seedy consumer competitions and timeshare sellers, “he continues. “As a responsible operator, we have to be ready to go the extra yard. Our customer service line is open 12 hours a day. We age-check all our winners for official ID. We set clear limits on play levels. We work closely with the gaming board and Gamcare, and also comply to the letter with ICSTIS telephone regulations. We will do whatever it takes to be trusted by our customers.

Source: OnlineCasinoNews

  • Back to archive index
  • Submit a press release

    Discuss this story in the Gambling Forum. Last 5 Posts:
    Sunday 26th February, 2017:   Horse Race betting
    Friday 24th February, 2017:   Poker Websites
    Thursday 23rd February, 2017:   UEFA Europa League
    Wednesday 22nd February, 2017:   UEFA Champione Leugue
    Wednesday 22nd February, 2017:   Hi - How to make good money online!