National Bingo Game Association to publish Eye's Down! Magazine in UK
Friday 27th August 2004
The National Bingo Game Association (NBGA) has announced the launch of ‘Eyes Down!’ a Bingo lifestyle magazine for Britain’s three million regular Bingo players. Published by Profile Media Group, the 72-page, quarterly magazine will have an initial print run of one million and will be distributed across all the NBGA’s member clubs.
Target at a core readership of relatively high income women, aged 35 - 44 years, NBGA say the magazine will contain features on soap stars, TV celebrities, big bingo winners, fresh new fashion, inspiring holiday food, gift ideas and, of course, the best tips for spending bingo prize money.
NBGA marketing manager, Steven Baldwin, said: “The audience base of bingo players has shifted over the past decade, and we feel now is the time for bingo players and operators to be rewarded with their own magazine.”