Great Britain’s largest horseracing newspaper set to launch an online casino and poker offering in the next few months in partnership with 888.
Monday 30th March 2009
Online casino players will soon have one more site to try their luck at following an agreement announced by industry giant 888 Holdings with the Racing Post, Great Britain’s largest horseracing newspaper.
The white-label agreement will see the Racing Post launch an online casino and poker offering over the next few months and use its own brand to market the new service to its readership.
'This partnership is a crucial part of our overall online strategy giving customers the best content available while simultaneously growing revenues,” said Mark Renshaw, Head of Commercial Online for the Racing Post.
“We believe that 888's online gaming expertise combined with our trusted brand and loyal customer base will create a major opportunity for both parties.”
888 stated that it would be providing the Racing Post with its market-leading gaming and back-end software along with customer support and payment processing services. It will also assist the Racing Post in maximising the potential of its online database through the use of its advanced marketing capabilities, both on and offline.
'888's unique position as a leading gaming operator offering total gaming services in the business-to-business field is a compelling proposition as many operators need a lot more than just good software in order to maximise their online gaming potential,” said Gabi Campos, Managing Director for 888's Dragonfish business-to-business division.
“This agreement continues 888's development as a leading business-to-business provider and follows on the back of a number of successful partnerships established over the past year. We look forward to working with a brand of the stature of the Racing Post to maximise their potential in the online gaming field and together achieve new revenues.'
