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Riley Deal For Million-2-1

Interactive gambling software developer has signed an agreement to provide leading UK snooker and pool club operator with mobile and online solutions.

Thursday 28th May 2009

Interactive gambling software developer Million-2-1 Limited has signed a strategic agreement that will see it handle the future mobile marketing campaigns for leading UK snooker and pool club operator Rileys Limited. Million-2-1 is a subsidiary of International Game Technology (IGT), the Reno-based designer and manufacturer of computerised gaming equipment, and stated that the deal will also see it offer Riley customers the very best in mobile and online casino gaming content. The agreement will see the Manchester-based developer organise exclusive competition prize draws for Rileys customers while also informing them of any special offers at their nearest clubs. In addition, Rileys members will be able to take advantage of exclusive offers and bonuses available both online and through its mobile platform. “Rileys realises the importance of the mobile market and this agreement allows us to reach our customers using a fresh and innovative platform,” said Peter Hooker, Operations And Commercial Director for Rileys. Rileys’ customers will be able to play top titles including Elvis Top 20, Hi-5 and Ooh Aah Dracula and this selection could increase in the future with the addition of games such as Rainbow Riches, Cleopatra, Monopoly and Cluedo. Members of Rileys will also have access to a host of online casino games including poker, blackjack and roulette along with slots such as Battleship: Search and Destroy, Da Vinci Diamonds and Triple Fortune Dragon. “This partnership demonstrates the versatility of Million-2-1,” said Simon Murphy, Commercial Director for Million-2-1. “We are able to offer Rileys unrivalled experience and expertise in mobile marketing as well as allowing its members access to the very best in mobile and online gaming.”

Source: OnlineCasinoNews

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