The firm behind popular online poker site ChiliPoker.com is set to enter the world of virtual bingo after signing a deal with Parlay Entertainment.
Monday 29th June 2009
ChiliGaming, the firm behind leading online poker site ChiliPoker.com, will soon launch a virtual bingo sister site after signing a deal with principal software supplier Parlay Entertainment.
The Malta-based gaming operator revealed that it chose Parlay for its as yet unnamed site because it was seeking a multi-lingual and multi-currency network in order to reach the English, Chinese, French, German, Portuguese, Hungarian, Polish and Spanish markets.
“ChiliGaming is looking at the online bingo industry as we are aware of it being the fastest growing segment of the online gaming world, shown clearly in the number of bingo players, which doubled steadily in 2008 in spite of the global financial meltdown,” said Alexandre Dreyfus, Chief Executive Officer for ChiliGaming.
“In spite of the sudden increase in the bingo industry, we believe this product hasn't yet reached its full saturation, being considered still an immature market and that more growth is still possible.”
ChiliGaming stated that it choose Parlay software for its new bingo offering due to its strength in side games.
“We are interested in joining a network with which we can co-operate for mutual gain and that, thus, gives us the opportunity to provide players with life-changing prizes, a large welcoming environment and the social networking aspects of the game,” said Dreyfus.
This will help us create brand recognition and successfully generate revenue of the Chili brand across all our Chili products.”
