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Probability Licenses Income Access Software

Mobile telephone gaming specialist has signed an agreement to use affiliate management software from leading solutions provider to power its affiliate programme.

Tuesday 30th June 2009

Mobile telephone gaming specialist Probability has signed a deal to use software from leading affiliate marketing solutions provider Income Access to power its affiliate programme. The partnership will see Probability have access to advanced tracking and campaign management tools in order to optimise its online marketing efforts. In addition, affiliates promoting Probability’s gaming services will also enjoy in-depth tracking reports and a variety of enhanced marketing tools. “Mobile gaming holds so much potential for growth and represents a great opportunity for affiliates,” said Nicky Senyard, Chief Executive Officer for Income Access. “Equipped with advanced tracking reports and an array of marketing tools, affiliates who choose to promote Probabitliy products should be in an excellent position to maximise their future success.” Probability is listed on the London Stock Exchange and is the only independent mobile gambling operator dedicated to gambling and running its own proprietary platform. The firm is aimed at the untapped reservoir of potential new customers in the mGambling marketplace and its portfolio includes casino, bingo and slot titles. These games are compatible with more than 7,000 mobile telephone models and the company recently reported a 60 percent increase in annual revenues for the year to April. “Mobile gambling games offer something different that appeals to a whole new generation of gambling customers,” said Charles Cohen, Chief Executive Officer for Probability. “It represents an additional opportunity for affiliates and is currently very under-exploited. “After much research into the affiliate market, we found that Income Access was a natural choice for us. Its technology is streets ahead of many others and its service levels for us and for affiliates are excellent. Growing a network of web and mobile Internet affiliates as we expand our offering globally requires that kind of world-class support and I think we have found it in Income Access.'

Source: OnlineCasinoNews

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