New online casino and poker room launches utilising software and customer relationship management tools from 888’s new business-to-business subsidiary.
Tuesday 28th July 2009
Gibraltar-based online gambling group 888 Holdings has announced that its Dragonfish business-to-business division has signed a deal with Loper Gate Limited that will see it launch poker and casino games in the Balkans.
The agreement will see Loper Gate use Dragonfish's Total Gaming Solution to provide its new Play848.com brand with comprehensive online poker and casino software as well as customer relationship management tools.
An online casino will launch at Casino848.com while poker will be provided at Poker848.com. Loper Gate is to control the marketing of the brands and is planning a launch campaign across broadcast, online and outdoor media channels set to cost €1.5 million.
“We would like to thank the Dragonfish team for the perfect cooperation we had during the creation of Play848.com,” said Helen Parouti, Director for Loper Gate.
“Within very limited time frames it delivered us a flawlessly designed platform for Casino848.com and Poker848. We are very impressed by its professionalism and expertise, which was displayed by its immediate response to any observation or correction we asked.
“We believe we made the best choice in this cooperation as its experience in this area will establish Casino848.com and Poker848.com in the first places of the Balkan market.”
Loper Gate is based in Cyprus and secured strategic partnerships with major advertising agencies and media houses in Greece, Cyprus and Serbia in a short space of time. It stated that its local market expertise, coupled with Dragonfish's attractive tranche of games and market-leading technology and customer relationship management tools, will form a powerful combination and provide a strong platform with which to enter the growing Balkan market.
“Loper Gate is fast becoming a powerful media player in the Balkans market and has the marketing strength to ensure Play848.com becomes a leading online gaming destination,” said Gabi Campos, Managing Director for Dragonfish.
“We are delighted that Loper Gate has chosen Dragonfish as it illustrates not only our software expertise but our ability to tailor the product to local markets and deliver a quick turnaround.”
