certain to attract some of their rival's customers when they re-launch their latest campaign

Friday 27th August 2004

Whilst the battle for the punters pound continues to be as competitive as ever, the UK’s leading fixed odds bookmakers, William Hill, are certain to attract some of their rivals customers when they re-launch their latest 'Happy Hour' campaign from Monday Aug 30th.

Hills trialed the offer during the summers Euro 2004 competition, offering punters a series of ‘enhanced odds’ on the live football games. Now, they plan to extend the scheme into the domestic football season and across other sports from Monday.

Between 5.00pm and 6.30pm every day, punters who choose to bet with William Hill will be able to take advantage of a minimum of three different enhanced odds offers, and whilst most will continue to be based around the evenings football, there will also be offers on other sports and products. The offer isn’t restricted to Hills 1630 high street betting shops either, as it will now be extended to the company’s telephone business and Internet site www.williamhill.co.uk.

Hills PR Director David Hood said, 'The feedback from our Euro 2004 campaign was very positive, with a noticeable increase in business related directly to the enhanced offers. Our staff reported a good number of new customers who seem to have switched their allegiance to Hills because of the offers, and we have had so many enquires from our customers about it that we have taken the decision to continue with it during the domestic football season.”

“We are not encouraging people to bet more, just bet with Hills. Almost without exception these punters would be placing bets on these events anyway.”

This offer begins on Monday 30th August and will continue everyday until further notice.

Source: OnlineCasinoNews