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Devilfish Gaming and smartFOCUS boost customer interaction through newsletter campaigns

Online gaming site segments its player database and sends 100,000 newsletters a month

Wednesday 28th October 2009

London, UK 28th October, 2009 – smartFOCUS, a leading multi-channel marketing software provider, has been chosen by Devilfish Gaming to help deliver cost effective and targeted monthly newsletter campaigns. Devilfish has implemented the smartFOCUS software to increase the effectiveness of its communications and increase customer retention, a vital concern in the increasingly competitive online gaming industry. Devilfish Gaming is one of the most popular online gambling sites on the web, providing players with a wide range of poker and casino games. The company, which also operates as a consultancy to other companies, believes in the best gaming experience possible. Devilfish wanted to reward customer loyalty, as well as boost its ROI. Before it implemented smartFOCUS, Devilfish had no technical newsletter system in place. The gaming site was looking for a scalable and affordable way to regularly announce special offers and customer announcements. The objective for Devilfish is to send around 100,000 emails a month. Using powerful email marketing software provided by smartFOCUS, the team operating the software at Devilfish is able to monitor the click-through and open rates of the newsletter, as well as drill down for further analysis. The e-newsletters are being rolled out across all of Devilfish’s non-US markets, including Europe and Asia. smartFOCUS’ user-friendly user interface is helping Devilfish’s marketing team to design HTML templates effectively to work across the different games the site has to offer, allowing easier cross-selling to customers. Paul Barnes, CEO for Devilfish Gaming Plc said: “In online gaming, it’s important to communicate with customers and smartFOCUS has helped us do this much more effectively. As a result, we have increased customer retention. Being able to segment our database allows us to accurately target customers with information that is relevant to them, and this is something they appreciate.' Bryan Black, sales director of smartFOCUS DIGITAL, said: “Over the last couple of years, online gambling sites have discovered a growing need for reliable, tailored e-marketing. smartFOCUS has proved itself as the number one choice for this sector, and Devilfish is a great brand for us to work with. Our software can deliver maximum results with minimum investment. Devilfish has proved this and is operating a skilful and successful newsletter programme.” About DevilFish Devilfish Gaming Plc (Ticker “DEVP”) takes its name from the well known poker professional David “Devilfish” Ulliott, who is active in promoting the business. Ulliott is one of Europe’s best known, entertaining and recognised poker players with many large wins including World Series of Poker and World Poker Tour titles to his name. The company is publicly quoted, having floated on London’s PLUS market in March 2008. The company does not accept wagers from the U.S.A. About smartFOCUS smartFOCUS (LSE:STF) is a leading international provider of multi-channel marketing software and services. smartFOCUS Intelligent Marketing solutions integrate data to deliver the most powerful analysis and customer insight, enabling communication across the entire marketing operation. More than 700 companies worldwide rely on smartFOCUS to inspire customers, improve results and transform marketing performance. Clients and partners include AAA, ABN AMRO, ASOS, Centre Parcs, EasyJet, Epson Europe, Equifax, Eurocamp, Harrods, Hilton International, Landal Green Park, Manchester United FC, QVC, Rabobank, RCI-GVN, Socit Gnrale and Sony Europe. smartFOCUS in News Media: smartFOCUS ASTECH, a specialist division of smartFOCUS located in Denver, USA, provides marketing expertise and Intelligent Marketing solutions that serve more than 200 news media companies internationally. Customers include USA Today, the New York Times Regional Media Group and the Washington Post. smartFOCUS in Email and Digital Marketing: smartFOCUS Digital, a specialist division of smartFOCUS, located in London, UK, provides smartMARKETER eChannel a fully on-demand digital marketing solution that serves each of its customers with email, mobile, social network, landing page, micro-sites and RSS channel communications. smartFOCUS is headquartered in Bristol, UK, with operations in the USA, Europe and Asia Pacific. For more information, visit For further information please contact: Ellie Turner Prompt Communications on behalf of smartFOCUS Tel: +44 (0)20 8996 1652 / 07793403692

Source: OnlineCasinoNews

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