NEOVIA Financial Plc (LSE: NEO), the independent global online payments business, announces a major new contract with SEGA Games Limited for its leading online e-wallet NETELLER at IGE, London’s largest annual gaming event.

Friday 29th January 2010

Thursday, 28th January 2010 – NEOVIA Financial Plc (LSE: NEO), the independent global online payments business, announces a major new contract with SEGA Games Limited for its leading online e-wallet NETELLER at IGE, London’s largest annual gaming event. SEGA Games is a wholly owned subsidiary of the SEGA Corporation and has recently launched www.SEGAPoker.com and www.SEGACasino.com. These two large and prestigious gaming platforms now accept transactions from NETELLER’s growing worldwide member base. NETELLER is the online cash account that consumers use to spend securely at merchants around the world. It also helps merchants overcome fraud and abandonment associated with traditional card payments as well as having built-in marketing tools to increase customer lifetime value. Using one of the most secure online payment methods available to make transactions online, SEGAPoker and SEGACasino users will now be able to transfer funds to and from their accounts using their NETELLER account. NETELLER allows a wide range of deposit options including major debit and credit cards plus major European local payment options. Users are able to manage their funds simply within their SEGAPoker and SEGACasino accounts in real time. A SEGA Games spokesperson commented, “We are very excited to have NEOVIA on board as a partner with SEGA Games. SEGA is one of the world’s leading providers of online games and, for decades, has been one of the most trusted gaming conglomerates in the world. Having the NETELLER e-wallet gives our players the assurance that we are providing an experience they can enjoy with the confidence that their money is safe and secure.” “NEOVIA continues to capitalise on the remarkable growth of the online gaming market by providing trusted, secure and innovative payment services to one of the largest and best names in the industry, SEGA Games Ltd,” said Dan Starr, Executive Vice President of Sales, Marketing and Products at NEOVIA. www.SEGACasino.com and www.SEGAPoker.com feature an all-inclusive suite of gaming products. Some of the popular games include; Blackjack, Roulette, Texas Hold ‘em, as well as customized SEGA branded slots as well as many others. Additionally, at SEGAPoker.com, users will find a live multiplayer poker room with head-to-head and tournament play with up to 30,000 concurrent players. # # # For further information contact: NEOVIA Financial Plc Andrew Gilchrist, VP Communications + 44 (0) 1624 698 713 Email: investorrelations@neovia.com Twitter: https://twitter.com/neovia Media Relations Nick Daines / Sheelagh Connelly, Lumen PR Tel: +44 (0) 20 7617 7019 Email: neovia@lumenpr.com About NEOVIA Financial Trusted by consumers and merchants in over 160 countries to move and manage billions of dollars each year, NEOVIA Financial Plc operates the world's leading independent online payments business. Through the NEOVIA Payment Suite™, featuring NETELLER®, NETBANX®, Net+™ and 1-PAY™ brands, NEOVIA Financial specialises in providing innovative and instant payment services where money transfer is difficult or risky due to identity, trust, currency exchange, or distance. Being independent has allowed the company to support thousands of retailers and merchants in many geographies and across multiple industries. NEOVIA Financial Plc quoted on the London Stock Exchange’s AIM market, with a ticker symbol of NEO. Subsidiary company NETELLER (UK) Ltd is authorised by the Financial Services Authority (FSA) to operate as a regulated e-money issuer. For more information about NEOVIA Financial visit www.neovia.com or subscribe at http://www.neovia.com/feeds/ About SEGA Games Limited Sega Games Ltd. is one of the leading innovators in online gaming. As a wholly owned subsidiary of global entertainment leader Sega Corporation and licensed and regulated by the Government of Alderney, the group offers a variety of SEGA branded games. The group owns and operates www.SEGACasino.com and www.SEGAPoker.com. Through SEGAPass, Sega Games Limited’s proprietary single wallet platform, customers can enjoy the benefits of playing at all of its online gambling destinations utilising one user account. For more information please contact: Michael Hansen PR Manager SEGA Games Limited Millennium House Ollivier Street, St. Anne, Alderney Email: mhansen@segagamesltd.com

Source: OnlineCasinoNews