Ladbrokes Bracing Itself for Summer of iBetting Madness
Britain’s biggest bookmakers begin technical revamp in preparation for Euro 2004 and the Olympics
Thursday 27th May 2004
Ladbrokes has said it’s preparing itself for a deluge of online wagering in the next few months, predicting that the forthcoming Euro 2004 soccer championships combined with the Summer Olympics in Greece, will see an unprecedented amount of Internet betting. So concerned is company with the impending betting bonanza, that it is currently implementing a complete overhaul of its online system.
Sun Microsystems has been called in to install new server systems to help Ladbrokes cope with the increased flow of traffic and wagering transactions anticipated. They will also implement a more sophisticated disaster recovery facility in case of technical problems. In addition, 24 servers have been deployed to support the website's application layer and 10 servers have been deployed to support the web layer.
Steve Maxwell, director of e-gaming at Ladbrokes.com, said, 'The Grand National saw a 50% increase in the number of customers placing bets online, and with a busy sporting summer ahead, we needed the systems in place to manage a growing membership of our online service.'
