Online security and fraud protection service provider is to supply device reputation system to assist in minimising chargebacks while maintaining compliance.
Thursday 4th February 2010
American online security and fraud protection service provider Iovation Incorporated has announced that Sky Betting And Gaming will use its device reputation service to minimise chargebacks and maintain compliance across its portfolio of sites.
Sky Betting And Gaming is owned by British Sky Broadcasting and stated that it would use Iovation’s solutions on its SkyBet.com, SkyPoker.com, SkyVegas.com and SkyBingo.com domains.
“We reviewed several fraud mitigation tools and found Iovation to be highly effective at identifying and preventing fraud,” said Bernard Casey, Head Of Gaming Operations for Sky Betting And Gaming.
“Not only that, the service is completely transparent and doesn’t impede the customer’s activity across any of our eGaming products. We’re excited about participating in Iovation’s global fraud community and stopping fraud within the entire industry.”
Portland-based Iovation revealed that Sky Betting And Gaming would benefit from real-time responses to device reputation queries, allowing the sites to automatically allow, deny or review transactions. In addition, it stated that Sky Betting And Gaming would have the ability to set customised business rules to help zero-in on suspicious and unwanted behaviours.
“Iovation’s device reputation service will help Sky Betting And Gaming increase profits through reduced fraud loss, gain operational efficiencies and maximise player confidence by providing a safe and secure entertainment platform,” read a statement from Iovation.
“With increased visibility into those transactions highly correlated with risk, Sky Betting And Gaming will gain the upper hand on fraud.”
