Viewers of football in the UK can now check out ITV.com/WilliamHill for a range of exclusive online sportsbetting offers.
Monday 22nd February 2010
Terrestrial television viewers in the UK can now take advantage of a range of exclusive offers from William Hill after the gaming operator signed a broadcast and online partnership with ITV.
The agreement was launched last week during the fifth round of the FA Cup and sees viewers of sport on ITV and ITV.com able to benefit from exclusive offers through a new bespoke promotional site at ITV.com/WilliamHill.
“We're delighted to be working in partnership with ITV and bringing our sportsbetting product, particularly in-play betting, to a wider audience,” said Henry Birch, Chief Executive Officer for William Hill Online.
The on-air creative campaign was negotiated by ITV Commercial directly with William Hill and has been designed to drive consumers to the new promotional site.
“As the home of free-to-air live football in the UK, ITV is a natural brand fit with William Hill,” said Steve Chambers, Key Account Director for ITV Commercial.
“We are really excited about partnering with the UK's top online bookmaker.”
