New business-to-business deal for the firm behind Devilfish.com will see it assist Gauselmann in launching a new Italy-facing online casino and poker site.
Wednesday 24th February 2010
London-listed Devilfish Gaming has signed a deal to provide Germany’s giant Gauselmann Group with help in developing and launching a new Italy-facing online casino and poker brand at Merkur Win.
Devilfish operates the popular Devilfish.com online poker domain and stated that its Devilfish Services business-to-business consultancy unit will provide Espelkamp-based Gauselmann with marketing strategies for the new Merkur Win brand along with designing and setting up the site’s affiliate programmes.
“We are very happy to be involved with Gauselmann’s famous Merkur brands,” said Paul Barnes, Chief Executive Officer for Devilfish Gaming.
“Devilfish has a lot to offer because we both operate an online gaming business and share that know-how with selected strategic partners who are entering the market using high-calibre in-house management consultants. In addition, we own the valuable Devilfish brand, which we also license to third parties in non-competing markets.”
Devilfish will also assist in the design and implementation of customer promotion and bonus programmes for Merkur Win along with product and channel management including third-party product selection and ‘functional requirement specifications’.
