Leading online bookmaker is set to offer British viewers a range of exclusive offers through a new site at ITV.com/WilliamHill.
Wednesday 24th February 2010
British terrestrial television broadcaster ITV has signed a partnership agreement with leading online bookmaker William Hill that will see viewers given access to a range of exclusive offers.
The broadcast and online deal launched last week during the fifth round of the FA Cup and will see viewers of sport on ITV and ITV.com able to benefit from exclusive offers through a new bespoke promotional site at ITV.com/WilliamHill.
“We're delighted to be working in partnership with ITV and bringing our sportsbetting product, particularly in-play betting, to a wider audience,” said Henry Birch, Chief Executive Officer for William Hill Online.
The on-air creative campaign was negotiated by ITV Commercial directly with William Hill and has been designed to drive consumers to the new promotional site.
“As the home of free-to-air live football in the UK, ITV is a natural brand fit with William Hill,” said Steve Chambers, Key Account Director for ITV Commercial.
“We are really excited about partnering with the UK's top online bookmaker.”
