LE MONDE.FR and Sportingbet have agreed an exclusive partnership deal
Leading French online news provider Le Monde.fr, and global online bookmaker Sportingbet have agreed a two-year exclusive partnership. Due to start in April 2010, this move proves Sportingbet’s commitment to becoming a major player in the French onl
Friday 12th March 2010
Leading French online news provider Le Monde.fr, and global online bookmaker Sportingbet have agreed a two-year exclusive partnership. Due to start in April 2010, this move proves Sportingbet’s commitment to becoming a major player in the French online betting market once regulation is complete.
This partnership will include both an advertising agreement and a new co-branded product, accessible from the pages of Le Monde.fr sport (www.lemonde.fr/sport).
Willing to respect both the law and timetable for the opening of the market the partners plan to deploy their strategy in two stages. A free betting application will be available from April 2010, followed by a real money website as soon as the market officially opens to operators in France (the current forecast on the 1st of June 2010).
The partners expressed a desire to work together based on their shared values. Le Monde.fr has been particularly impressed by Sportingbet’s quality and credibility. The online gaming company has its headquarters in London, is listed on the London Stock Exchange and boasts more than 10-years industry experience. Sportingbet has also demonstrated a commitment to both responsible gambling and the fight against fraud.
Philippe Jeannet, CEO of Le Monde, said: “LeMonde.fr users expect a high quality, innovative service that respects both French and European regulations and Sportingbet have shown they will meet this expectation through their policy to date.”
PRESS CONTACTS
SPORTINGBET :
Benoit LACOUR – French Territory Manager – benoit.lacour@sportingbet.com
AGENCE BLANCO NEGRO : Tel : +33(0)1 47 72 81 41 - Mob : +33(0)6 34 18 66 54 - agenceblanconegro@wanadoo.fr
LE MONDE.FR :
Aelya NOIRET, Agence Wellcom : Tél. : +33(0)1 46 34 60 60 – an@wellcom.fr
Leading French online news provider Le Monde.fr, and global online bookmaker Sportingbet have agreed a two-year exclusive partnership. Due to start in April 2010, this move proves Sportingbet’s commitment to becoming a major player in the French online betting market once regulation is complete.
This partnership will include both an advertising agreement and a new co-branded product, accessible from the pages of Le Monde.fr sport (www.lemonde.fr/sport).
Willing to respect both the law and timetable for the opening of the market the partners plan to deploy their strategy in two stages. A free betting application will be available from April 2010, followed by a real money website as soon as the market officially opens to operators in France (the current forecast on the 1st of June 2010).
The partners expressed a desire to work together based on their shared values. Le Monde.fr has been particularly impressed by Sportingbet’s quality and credibility. The online gaming company has its headquarters in London, is listed on the London Stock Exchange and boasts more than 10-years industry experience. Sportingbet has also demonstrated a commitment to both responsible gambling and the fight against fraud.
Philippe Jeannet, CEO of Le Monde, said: “LeMonde.fr users expect a high quality, innovative service that respects both French and European regulations and Sportingbet have shown they will meet this expectation through their policy to date.”
PRESS CONTACTS
SPORTINGBET :
Benoit LACOUR – French Territory Manager – benoit.lacour@sportingbet.com
AGENCE BLANCO NEGRO : Tel : +33(0)1 47 72 81 41 - Mob : +33(0)6 34 18 66 54 - agenceblanconegro@wanadoo.fr
LE MONDE.FR :
Aelya NOIRET, Agence Wellcom : Tél. : +33(0)1 46 34 60 60 – an@wellcom.fr