Deal with news provider Le Monde will see a co-branded sportsbetting website debut next month at LeMonde.fr/Sports.
Tuesday 23rd March 2010
Leading online sportsbetting and gaming operator SportingBet has signed an exclusive two-year deal with French news provider Le Monde to launch a co-branded wagering domain at LeMonde.fr/Sport.
The London-based operator stated that its new partnership includes advertising provisions with the site set to go live next month.
“LeMonde.fr users expect a high-quality and innovative service that respects both French and European regulations and SportingBet has shown that it will meet this expectation through its policy to date,” said Philippe Jeannet, Chief Executive Officer for Le Monde.
SportingBet revealed that the move proves its commitment to becoming a major player in the French online betting market once regulation is complete with the site due to be launched in two stages. A free betting application will initially be made available from next month followed by a real-money website as soon as the market officially opens to operators in France, which is forecast for June.
“The partners expressed a desire to work together based on their shared values,” read a statement from SportingBet.
“Le Monde.fr has been particularly impressed by SportingBet’s quality and credibility.”
