Leading mobile gaming specialist is set to integrate with Swedish firm to offer over 30 of its titles to bookmaking sites.
Tuesday 23rd March 2010
Mobile gaming specialist Probability has entered into a partnership agreement with Swedish games and content developer firm Mobenga to bring mobile phone gambling games to bookmakers.
The deal will see London-based Probability integrate into Mobenga’s software platform, which is used by leading betting sites including UniBet.com, Bwin.com and BetClic.com, to provide a mobile interface to the Malmo and Stockholm-based firm’s existing and future customers.
Once integration is complete, Probability stated that Mobenga customers would be able to add its award-winning range of over 30 mobile gambling games to their existing offering with little additional technical investment.
“This partnership extends our global reach and opens up the large player bases that Mobenga’s customers have,” said Charles Cohen, Chief Executive Officer for Probability.
“It removes in one stroke the main hurdle to delivering our service to these operators, namely the time and cost of integrating a new technology into their platform. We are already in discussions with several of Mobenga’s customers, who are enjoying great success with their mobile sports betting, and we hope to be able to secure our first project soon.”
Probability revealed that customers would be able to enjoy games branded for a particular betting site while their existing account, customer service and payment options would be ‘seamlessly accessible through the mobile games’. It said that the betting sites themselves would be able to take advantage of the games now on offer as an additional revenue opportunity with ‘very little risk or cost to set up the expanded service’.
“We are very pleased to have been able to form this collaboration with Probability and open our platform to integration with its content,” said Christian Rajter, Chief Executive Officer for Mobenga.
“I am confident that the combination of its games and our tailor-made sportsbook content will be a powerful and attractive one for our existing customers as well as new customers we hope to secure.”
The deal will see the two firms co-operate in marketing activities while Probability will derive revenues from end customers in direct relationship with a betting site or through Mobenga.
