Three year agreement will see mobile subscribers given access to French operator’s mobile sportsbetting service from this summer.
Wednesday 24th March 2010
Ahead of the planned deregulation of the French gaming market, Orange has signed a three-year deal with national lottery operator Francaise Des Jeux (FDJ) that will see it incorporate online sportsbetting into its Internet, mobile and television portals.
From next month, users of Orange.fr will be offered direct access to FDJ’s sportsbetting website at ParionsWeb.FDJeux.net within the domain’s sports and gaming section while lottery games are also to be made available.
In addition, this summer will see Orange mobile subscribers given access to FDJ’s sportsbetting and lottery services while viewers of the Orange Sport and Orange Sport Info channels are to be able to bet with the operator before the end of 2010 subject to various legal and regulatory provisions.
Orange stated that the two partners would ‘develop innovative interactive content and services’ for viewers of its channels ‘in line its editorial policy’.
“The integration of online sportsbetting will enable Orange to further enhance its sports and gaming worlds and offer an entertaining and responsible service relying on the know-how of FDJ,” read a statement from the telecommunications giant.
“This three-year partnership is in line with the group's network publisher strategy, which is designed to enable content editors who have a partnership with Orange to benefit from the interactive capabilities of group's networks.”
