Calgary-based media and entertainment firm is in negotiations with an unnamed online poker operator to either co-brand or sell its land-based series.
Thursday 25th March 2010
Global media and entertainment firm HeadsUp Entertainment International Incorporated has announced that it is in negotiations with one of the largest poker companies in the world to either co-brand or sell its Canadian Poker Tour.
The Calgary-based company stated that any successful transaction would be contingent upon the completion of due diligence by both parties and the ‘satisfaction of numerous conditions precedent’.
HeadsUp revealed that Canada has become the second largest online poker market in the world behind only Great Britain with several of the world’s leading operators having made contact in order to forge business relationships.
“Over the next twelve months, we will manage more than 550 casino-based events in Canada, Costa Rica the Dominican Republic and our Poker Super Cruise, which will attract some of the best poker players in North America,” said Kelly Kellner, Chief Executive Officer for HeadsUp.
“As a result of our relationships with the casinos, some of them exclusive, the online poker companies are realising that our market reach allows them to market their platforms to players in North America.
“For competitive reasons, the online poker company wishes to go unnamed at this time. As the online poker market becomes more competitive, our brand name and our market become more and more valuable. As a result of these negotiations, the numbers here can get very large, very quickly.”
