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Blue Square launches iPad Sportsbook via mkodo

Blue Square today announces release of its Mobile Sportsbook optimised for iPad.

Monday 28th June 2010

London, 28 June 2010: Blue Square today announces release of its Mobile Sportsbook optimised for iPad. The Blue Square team used tools provided by long term mobile partner mkodo to build the iPad Sportsbook. Simon Woolf, Rank Interactive's Head of Mobile Development, comments: 'Our team has worked well with the mkodo Portal Builder product to produce a version of Sportsbook optimised for iPad in a time and resource efficient manner. The extended screen size and functionality available to iPad users will greatly enhance their customer experience.' mkodo's Mark Gibson adds, 'The Apple range of products has proven popular with Mobile Sportsbook users, accounting for over 50% of the gaming traffic we currently see through the mkodo platform. It makes good sense for Blue Square to extend its Sportsbook to the latest offering in this range.' Rank Interactive's mobile gaming division has seen fantastic growth in the last year. Having the ability to provide optimised customer experiences for the latest and the most popular mobile devices in a timely manner has been key to this success. This application has not been authorised, sponsored or otherwise approved by Apple Inc. Ends -o0o- Notes for editors: About Blue Square Blue Square was launched on 5th May 1999 and is one of the largest interactive betting services in the UK. The product suite offered by Blue Square has grown from its traditional bookmaking business to now offer all aspects of the gaming market including casino, slots and poker with a goal to increase the product range in the near future. The fixed odds betting services covers many channels including the Internet, Interactive TV, mobile and telephone. Blue Square was a wholly owned subsidiary of the Intercapital Group Ltd (ICAP) until January 2003 when it was acquired by Rank, one of the UK's leading leisure and entertainment companies. Rank's assets include casinos, bingo clubs and on-line gaming. Blue Square was integrated with Rank Interactive Gaming to create a major force in on-line gaming with a combined customer base of over 750,000 customers. Blue Square and the Blue Square logo are registered trademarks ot the Rank Group PLC. All rights reserved. Media Contacts: Simon Woolf | Head of Mobile Development | 02079844976| About mkodo Set up in May 2001, provides a powerful and proven mobile platform that enables rewarding interactive relationships with customers through their mobile phones. The mkodo Intelligent Mobile Platform (IMP) enables organisations to communicate interactively with their audiences using the mobile channel. The IMP is mkodo's industry-leading flagship product and is available as a managed service or a software licence. Using mkodo's expertise and off-the-shelf tools, clients can integrate SMS, mobile internet, mobile betting, mobile portals, applications, MMS and other mobile technologies in their mobile marketing, commerce, CRM, research, business efficiency or mobile content-delivery services. mkodo's blue chip client base benefits from the highest quality technical and customer services. We have proven experience with thousands of successful activities across the globe. Clients include: Rank Interactive, RNLI, Metro, Sky Bet, Ideal Shopping Direct, Sportech, Creation Financial Services, Turner Broadcasting, HPI, BBC, Linney Design, Reed Exhibitions. Media Contacts: Sue Yoxall | Executive Director | 020 7729 4545 | Mark Gibson | Business Development Manager | 020 7729 4545 | mobile marketing | mobile internet (WAP) and applications | location-based services | mobile CRM | mobile billing mobile content | mobile messaging | multi-language SMS To learn more please visit or or call +44 (0) 20 7729 4545 mkodo - the definitive mobile platform mkodo limited. Registration Number: 03991840. Registered in England. Registered Address: 73 Leonard St, London, EC2A 4QS, UK


Source: OnlineCasinoNews

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