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Gambling.co.uk: Gambling News Archive

Promotional campaign from mFortune.co.uk

Mobile telephone Internet casino is offering to give new players a free bonus worth five pounds and then let them keep any winnings.

Tuesday 29th June 2010



Leading mobile telephone online casino mFortune.co.uk will soon launch a new promotional campaign through Virgin, Sky and other satellite television channels that is offering to give new players a free bonus worth five pounds. The UK-licensed domain revealed that players may use the new bonus to try out its range of poker, blackjack, roulette and bingo games using their mobile telephones while being able to keep any winnings. The advertising campaign will begin on Thursday and run throughout July with those that would like to participate only needing to text the word ‘fruits’ to 88088 before downloading the free software and playing. mFortune.co.uk ran a similar campaign in November and revealed that it will also be featured as the top advertiser on Orange’s mobile Internet portal next month with every customer of the telecommunications giant that logs on using their mobile telephone exposed to its offer. “What we've learned from doing similar television spots in the past is that these campaigns present excellent opportunities for affiliates who can reap the rewards of this increased brand exposure,” said Simon Wilson, Managing Director for mFortune.co.uk. “As a result of our campaign, we expect the number of users searching for mFortune.co.uk online to increase dramatically along with conversion rates and user loyalty.” mFortune.co.uk's affiliate programme is powered by software from leading affiliate marketing solutions provider Income Access and it is also a member of the Montreal-based firm’s iGaming network. “The boost we received from the last television campaign was substantial,” said Louis Deering, Affiliate Manager for Income Access. “With this new campaign, with a higher quality advert and increased exposure, I'm excited about the potential and affiliates should be too.”




Source: OnlineCasinoNews

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