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Gambling.co.uk: Gambling News Archive

Revamp of loyalty programme for online casino

CanBet.com is rewarding consistent play by offering to reward customers with up to two points for every credit that they wager.

Thursday 8th July 2010



The online casino at CanBet.com has announced a change to its loyalty programme that will see it reward consistently playing customers with up to two loyalty points for every credit that they wager. The Kahnawake-licensed online casino is a member of the affiliate network from affiliate marketing solutions provider Income Access and offers revenue share commissions as high as 35 percent across its complete range of products. “For every credit that a player wagers on the online casino at CanBet.com, they will be awarded with loyalty points that are calculated according to a contribution scale with certain games providing even greater rewards,” said Schalk Van Der Sandt, Affiliate Manager for CanBet.com. “There are four status levels in the loyalty programme with great bonuses available as incentive to earn even more points.” Players become a member of one of the four levels, which have been dubbed blue, silver, gold and platinum, as soon as they register with no registration required and can redeem their points for casino bonuses at any time. The Microgaming-powered online casino stated that it offers over 350 games in both English and Chinese while players can deposit and withdraw funds utilising a variety of methods including credit or debit cards, ewallets and direct banking. “This kind of promotion is a great incentive for players and works to improve conversions for affiliates at the same time,” said Nicky Senyard, Chief Executive Officer for Montreal-based Income Access. “The loyalty programme presents an incredible opportunity to secure long-term relationships with players, which is so important in the iGaming space.” CanBet.com revealed that a player's loyalty status will not drop more than one level for every three months of lower activity while points will expire if they remain unclaimed for longer than 90 days.

 


Source: OnlineCasinoNews

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