Independent online sportsbook will be enhancing its in-play betting experience courtesy of Zukido and its range of casino-style titles.
Thursday 8th July 2010
Leading independent online sportsbook BoyleSports.com is set to add a range of mini-games from development and consulting firm Zukido Limited to its in-play betting experience allowing players to bet on casino-style titles at the same time as live sports.
London and Birmingham-based Zukido worked with BoyleSports.com in January to launch a bespoke live betting application for the online sportsbook that featured real-time odds alongside scores, statistics and text commentary on snooker, tennis, football, cricket, darts, ice hockey and basketball.
The Isle Of Man-licensed site is now set to complement this live offering by introducing a range of mini-games with blackjack scheduled to be the first release followed by versions of roulette and high-low.
“The in-play product is hugely complemented by a targeted mini-game offering,” said David Sargeant, Commercial Director for Zukido.
“Zukido is proud to be working with BoyleSports.com to give its customers a total live betting experience while maintaining the uniqueness of the innovative brand.”
“Working with Zukido was refreshing,” said Conor Farren, Sportsbook Product Manager for BoyleSports.com.
“It understood that we wanted to give our customers a total live betting experience and offered valuable input and expertise every step of the way. It has been a very mutually beneficial partnership to date and we hope to continue to do good work together in the future. The bespoke mini-games and live betting solution are a fantastic addition to BoyleSports.com.”
