Leading broadcaster is partnering with software provider Dragonfish to launch UpYourBingo.co.uk later this month.
Thursday 8th July 2010
Fans of online bingo will soon have a new site to check out and enjoy at UpYourBingo.co.uk following a deal between broadcaster MTV Networks UK And Ireland and leading software provider Dragonfish.
Dragonfish is the independent business-to-business division of Gibraltar-based online gaming operator 888 Holdings and powers over 70 sites on its Dragonfish Bingo Network and 19 standalone networks.
It revealed that UpYourBingo.co.uk will launch later this month as a skin on the Dragonfish Bingo Network and benefit from ‘significant marketing exposure’ on television and over the Internet across the existing MTV and Viva network.
“As a leader in the field of gaming software and services, we wish to form partnerships with market leaders from other business sectors seeking to monetise their assets,” said Gigi Levy, Acting Managing Director for Dragonfish and Chief Executive Officer for 888.
“MTV Networks is an internationally renowned brand and we are proud to launch its first entry into online gaming. The strength of Dragonfish’s bingo product offering coupled with MTV Networks’ marketing reach provides an exciting platform from which to build a successful partnership.”
Dragonfish stated that competitors on sites utilising its Dragonfish Bingo Network benefit from around-the-clock customer relationship management, ePayments, fraud and risk management, chat hosting and player support.
“We are delighted to have agreed this new deal with Dragonfish, which marks our very first online gaming initiative,” said Philip Bourchier O’Ferrall, Digital Media Senior Vice-President for MTV Networks.
“At a time when the market for online games and virtual worlds is continuing to grow, collaborations such as this one provide responsible and enjoyable gaming opportunities for our audience.”
