Mobile gaming and betting content provider has licensed its Bet2Go Sports wagering service to PlazaWinBet.com.
Thursday 8th July 2010
British mobile gaming and betting content provider Cellectivity Limited has announced that PlazaWinBet.com has become the second ‘white-label’ partner for its Bet2Go Sports mobile sportsbetting and comparison service.
London-based launched its ‘white-label’ business in September with BetRescue.com signing on as its first partner soon after.
The Bet2Go Sports service works by letting punters construct their own multiple or accumulator bets by choosing from the events and markets provided. After a customer has constructed their bet, the service shows the best price based on which bookmakers are able to offer this wager. Once a bettor has compared and chosen the best value or return, a simple click places that wager directly with the bookmaker, which currently include Ladbrokes, Blue Square, Paddy Power, SkyBet, BoyleSports, Victor Chandler and SportingBet.
Cellectivity stated that its strategy of licensing ‘white-label’ partners ‘along with the internationalisation of the product’ will allow it to ‘further extend its products into new markets as part of its push to extend its business both in and beyond the UK’.
