Leading broadcaster has launched its first virtual gaming domain at UpYourBingo.co.uk utilising software from Dragonfish.
Monday 12th July 2010
Gibraltar-based online gaming operator 888 Holdings has announced that its Dragonfish independent business-to-business division has signed a deal to provide MTV Networks UK And Ireland with a bingo product.
The new agreement will see a new online bingo site at UpYourBingo.co.uk launch this month initially as a skin on the Dragonfish Bingo Network and benefit from ‘significant marketing exposure’ on television and over the Internet across the existing MTV and Viva network.
“As a leader in the field of gaming software and services, we wish to form partnerships with market leaders from other business sectors seeking to monetise their assets,” said Gigi Levy, Acting Managing Director for Dragonfish and Chief Executive Officer for 888.
“MTV Networks is an internationally renowned brand and we are proud to launch its first entry into online gaming. The strength of Dragonfish’s bingo product offering coupled with MTV Networks’ marketing reach provides an exciting platform from which to build a successful partnership.”
Dragonfish stated that companies joining its online bingo network ‘benefit from instant liquidity, customised design, website building and hosting capabilities’ alongside a ‘comprehensive network management service’ including around-the-clock customer relationship management, ePayments, fraud and risk management, chat hosting and player support.
“We are delighted to have agreed this new deal with Dragonfish, which marks our very first online gaming initiative,” said Philip Bourchier O’Ferrall, Digital Media Senior Vice-President for MTV Networks.
“At a time when the market for online games and virtual worlds is continuing to grow, collaborations such as this one provide responsible and enjoyable gaming opportunities for our audience.”
