Online sports and financial bookmaker revealed that the 2010 FIFA World Cup helped it to post a 15.83 percent increase from its sports wagering business.
Tuesday 13th July 2010
Online sports and financial bookmaker SpreadEx Limited has announced that it ‘smashed’ betting records over June thanks to the recent 2010 FIFA World Cup and the launch of its new fixed-odds wagering service.
The St Albans and Liverpool-based firm stated that it saw ‘record levels of sports bets placed’ last month, which resulted in a 15.83 percent increase in its sports wagering business compared to its previous high set in March.
The company stated that it also recorded the highest number of unique bettors in its history and a ‘best-ever level of new account recruits’ despite the England national team’s dismal performances on the pitch.
“The 2010 FIFA World Cup is the biggest betting event on the globe and it always helps when matches are shown on terrestrial television rather than satellite television but we’ve been surprised at the upturn in business,” said Andy MacKenzie, spokesperson for SpreadEx.
“Existing and new customers really seem to have taken to the fact that we are now the only website where you can place sports fixed-odds bets and spread bets as well as financial spread bets from the same account.
“England’s early exit doesn’t seem to have had a negative impact. In fact, we’ve had higher numbers of bets placed on many matches featuring other countries rather than the games involving the ‘Three Lions’.
“With further product improvements coming soon including accumulators and multiples for our fixed-odds sports service, new financial markets for both SpreadEx and ShortsAndLongs and mobile sports betting later this year, we are confident we can build on these levels of growth.”
