Affiliate marketing administration programme for leading online gaming operator will now be able to display player protection and standards body’s Affiliate Trust Seal.
Monday 19th July 2010
Leading listed online gaming operator PartyGaming has announced that its AffClub.com affiliate marketing administration programme has successfully passed the on-site inspection and monitoring requirements of the eCommerce And Online Gaming Regulation And Assurance (eCOGRA) player protection and standards body.
PartyGaming owns the World Poker Tour land-based poker tournament series and operates popular online poker domain PartyPoker.com alongside leading bingo sites FoxyBingo.com, MirrorBingo.com, ThinkBingo.com and CheekyBingo.com.
The Gibraltar-based operator stated that its AffClub.com is now entitled to display the eCOGRA Affiliate Trust Seal, which certifies that it observes best practice operational standards of fairness and efficiency in dealing with affiliate marketers and is independently reviewed on a regular basis.
AffClub.com handles affiliate marketer relationships and administration for PartyGaming’s iGlobalMedia Entertainment Limited subsidiary, which operates the nine tier-one online casino brands and one virtual poker room acquired from IOG Casinos and Tradal Group in 2007.
“In keeping with the various other PartyGaming operations that eCOGRA reviews, AffClub.com operates in a highly professional manner and its focus on meeting the needs of affiliates within given control frameworks provides for a reliable and effective platform for affiliates and regulators alike,” said Sean Roberts, Compliance Manager for eCOGRA.
This represents the second time that eCOGRA has accredited a PartyGaming affiliate programme after PartyPartners.com was approved in January.
“Achieving accreditation such as AffClub.com has done requires high levels of commitment and sound administrative and business systems,” said Andrew Beveridge, Chief Executive Officer for eCOGRA.
