Energy drinks manufacturer has selected ten-time WSOP champion to lead its squad of sponsored professional poker players.
Monday 19th July 2010
Energy drinks firm Kore Nutrition Incorporated has announced the premiere of its Team All In sponsored squad of professional poker players, which includes ten-time World Series Of Poker (WSOP) bracelet winner Johnny Chan.
The Las Vegas-based firm stated that the squad would promote its range of All In Energy drinks by wearing a ‘compliment of branded badges, clothing and apparel for all public appearances and televised events effective immediately’.
“This is a positive step for poker as there are not a lot of endorsement deals for players beyond the poker-playing websites,” said Chan.
“This relationship is extremely beneficial for both groups and it is an honour to be in the company of such a prestigious group of poker players.”
Chan is to be joined on Team All In by Billy Baxter, Freddy Deeb, Eli Elezra, Maria Ho, John Phan, Tim Phan and Lee Watkinson with Kore Nutrition stating that the pros would ‘provide brand awareness for the company as they compete at the poker world's most significant events’. Some of these are set to include Poker After Dark, the World Poker Tour and the WSOP on ESPN where all of them have earned multiple cashes and titles in the past.
Kore Nutrition revealed that the team is to be expanded over the course of the year to ‘include more well-known poker professionals’ with negotiations ongoing to reach beyond poker and ‘bring in well-known professionals from different sports and genres’.
