New real-time algorithm sees cash game players valued according to their style of play across provider’s global poker network.
Wednesday 21st July 2010
Ongame Network Limited, a subsidiary of Bwin Interactive Entertainment AG and a leading provider of virtual gaming software, has announced the launch of its new Essence real-time algorithm that sees players valued according to their style of play.
Gibraltar-based Ongame revealed that Essence has now been applied to cash games across its global poker network in order to capture the ‘truer value of all players by factoring in their styles of play and relative performances over the previous 90 active days’.
“Today’s player valuation shift changes the online poker industry’s aging business model forever and ushers in a healthier poker ecosystem for Ongame Network’s partners,” read a statement from Ongame.
“Essence adjusts the player mix by making it more profitable for network partners to attract and retain the most valuable players while still being able to welcome everyone to the online tables.”
Ongame revealed that Essence has already been endorsed by its partners while stating that the generation of player points, the common currency on which clients’ loyalty programmes are based, is now linked to the Essence model.
“Breaking new ground is Ongame Network’s natural territory,” said Martin Lerby, Head Of Ongame Network.
“Style-of-play gives a truer reflection of an online poker player’s worth. Our Essence-powered business model leads the industry by using this new valuation to embrace all players for the benefit of all network stakeholders.
Lerby stated that Essence accounts for how players interact with his firm’s poker ecosystem including game and level choice, frequency and timing of play, opponent and table selection and pot contribution and playing speed.
“Ongame Network’s approach to player valuation is refreshing and is one of the many reasons Betfair.com chose to join this poker network,” said Daniel Svard, Head Of Poker for Betfair.com.
