Online bingo site has launched a new affiliate programme using a ‘white-label’ version of firm’s affiliate marketing software solution.
Thursday 22nd July 2010
Malta-licensed online bingo site ButlersBingo.com has become the latest to launch a new affiliate programme using a ‘white-label’ version of the affiliate marketing software solution from Income Access.
The Microgaming-powered site offers bingo, slots, scratchcards and numerous casino games while offering affiliates a flat 30 percent revenue share commission structure.
“We partnered with Income Access to provide affiliates with a robust affiliate programme that utilises the best affiliate marketing software in the iGaming business with a focus on accuracy, ease of use and reliability,' said Wendy Elliot-Murray, Affiliate Manager for ButlersBingo.com.
“We're confident that this will be a positive and profitable partnership for both of our companies and, through this agreement, affiliates will have a distinct advantage over the competition.”
As its affiliate programme is now run using software from Income Access, ButlersBingo.com revealed that its affiliates will now have access to a full range of features including advanced tracking and reporting capabilities alongside marketing tools. There is also a graphical dashboard that allows partners to check their reports at a glance and track their campaign statistics seamlessly.
“ButlersBingo.com provides a fresh and inviting platform that focuses on entertainment, the bingo community and a strong commitment to customer support,” said Nicky Senyard, Chief Executive Officer for Montreal-based Income Access.
“These features are the foundation for a very successful affiliate programme and we are confident that it will quickly become a popular destination for players and affiliates alike.”
