In-play bet stimulation technology from BettorLogic increased customer click-through rates for some matches by up to 300 percent.
Monday 26th July 2010
Comprehensive sportsbetting analyst firm BettorLogic has announced that its new LiveLogic in-play bet stimulation product increased sportsbook click-through rates during matches at the recent 2010 FIFA World Cup by over 300 percent.
London-based BettorLogic is the form analyst backed by Betfair co-founder Andrew Black and Nigel Payne, the former Chief Executive Officer for SportingBet.com, and stated that its LiveLogic technology is utilised by a number of leading sportsbooks including Ladbrokes.com, PaddyPower.com, StanJames.com and VictorChandler.com.
According to BettorLogic, its LiveLogic technology generated around 40 ‘bet prompts’ per match such as when a goal was scored and identified ‘interesting patterns’ based on what was happening in a game at that time.
“The output featured prominently within the homepages of leading bookmakers with live prices and links to a range of relevant in-play markets,” read a statement from BettorLogic.
“From an average click-through rate of 1.9 percent when using a non-BettorLogic in-play bet prompt control, analysis revealed an average LiveLogic click-through rate of 7.7 percent with a high of 10.06 percent during the France versus Mexico match.”
LiveLogic covers over 40 national football leagues alongside the UEFA Champions League and the FIFA World Cup and produces betting prompts throughout the course of every match in response to unfolding conditions. It also allows bettors to link directly and quickly to a relevant betting market via the integration of live prices.
“This has added to the already sizeable body of research confirming that LiveLogic is very effective at encouraging customers to bet in-play,” said Mike Falconer, Chief Executive Officer for BettorLogic.
“We think it’s a major innovation in the sector and applying these kinds of performance increments across 44 football leagues makes it a very powerful proposition indeed.”
