Former Ladbrokes and Bwin employee will now serve as a non-executive director for Stockholm-based independent telephone gaming marketing firm.
Monday 27th September 2010
Stockholm-based independent telephone gaming marketing company Connect Now Sweden AB has announced the appointment of Edward Ihre to its board as a non-executive director.
Providing its service in English, Swedish, Finnish, Norwegian, Danish, Polish, Greek, Spanish, Italian, Russian, French and German, Connect Now uses telephone marketing to assist gaming companies such as Betsson AB and Everest Gaming with reactivation, validation, migration and conversion of existing customer bases.
Connect now stated that Ihre has worked in the past as Managing Director for Poker.Ladbrokes.com and ParBet.com as well Global Affiliate Director for PokerStars.com and Bwin.com. He now operates his Ihre Consulting AB independent consultancy imparting his affiliate marketing expertise while also acting as a broker and agent as well as offering gaming product management services.
“The board and I are very pleased that Edward will be joining Connect Now’s board as a non-executive director,” said Lars-Inge Berg, Chairman for Connect Now.
“With the substantial breadth and depth of his relevant experience and extensive network of contacts and first-hand experience as senior manager of several of the largest gaming operators in the world, he will be a welcome and strong contributor to the board.”
