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Gambling.co.uk: Gambling News Archive

Ladbrokes.com loses languages

Leading online casino and sportsbook has announced plans to cut the number of tailored language domains it offers to 13 from February.

Monday 29th November 2010



Players at Ladbrokes.com will soon have less choice when it comes to what language and currency they wager in after the domain revealed that it will be cutting back on the number of sub-sites tailored to specific markets. From February, Ladbrokes.com revealed that it will reduce the number of tailored language sportsbetting and gambling sites it offers to 13 while supporting only 17 currencies and nine languages. Ladbrokes.com revealed that it would be keeping English, Swedish, Danish, Chinese, Greek, Spanish, Polish, Thai and German but no longer offer its services in Bulgarian, Croatian, Czech, Finnish, Hungarian, Norwegian, Portuguese, Romanian, Russian, Slovakian and Slovenian. “We've taken a fresh look at what is the appropriate number of languages we operate in, their cost effectiveness and potential moving forward,” said Gary McIlraith, Managing Director Digital Channels, International And Strategy for operator Ladbrokes plc. “As a result of the in-depth review, we are reducing the range of languages and tailored sites that we offer. This will enable us to better target our internal resources and strengthen our marketing spend around those languages and markets that have the potential to provide significant and durable, regulated revenues and profit. “This is about focusing and strengthening our online resources to where we can operate efficiently and ensure durable scale. We remain very committed to our key markets and will continue to actively review new market opportunities both online and offline where we believe we can achieve the requisite scale and compete effectively.”




Source: OnlineCasinoNews

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